Phrases that this book will kill with its fresh twist on business/marketing:
We need to meet every Wed for 3o minutes to get anything done...
HAH! Meetings, unless under 7 minutes and to-the-point, are the biggest waste of time and usually counterproductive. Approach people on their own time; email is best. When working in teams, don't make weekly meetings a must. Forcing people to meet unnecessarily creates boredom and frustration for everyone.
But my Moleskin loves me...
Don't write it down. If it is that important, you will hear it over and over again. Take this advice when deciphering what people want, love, hate, you will begin to notice important trends. Try it, but don't be stupid; still jot down that cool song you heard in the cafe.
I've been pulling all-nighters this entire week to get this project done...
You know those guys who are always bragging about staying up all night "working" on projects? They are the ones who never get anything done but for some reason expect praise for their lack of sleep. Get a life! The kids who love life are working hard during the day so they can hit up the 6 o'clock happy hours and get the most done. When you have passions outside of your work, your performance sparkles.
*REWORK at work: This post is a representation of what I remember most from reading this book 2.6 weeks ago, didn't write anything down...
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