HTML5 And Fun Are Fully Compatible

Ah, Hypertext Markup Language (HTML) – the language of the Internet – the hidden building blocks of web pages turned online-destinations for millions of users daily. The tech-and-specs for the drag-and-drop, click-and-save, and the “I can has cheezburger?” And now, thanks to the coming of age of the language–HTML5–you can almost smell the burger, too (well, not quite).

HTML5 has expanded the playground of the digital world, the tools with which we create our favorite stomping grounds, and the way we interact with our – albeit virtual – surroundings. Businesses, brands, bands, and basket-weavers can use this evolved language as a powerful tool to help build a deeper, more memorable, connection with their users while giving them a chance to “play” along and interact in a fresh way. The advent of HTML5 has enhanced the web experience by creating faster access to rich multimedia data on multiple platforms, providing 3D-canvas drawing and geo-location with Google Map capabilities.

The most powerful campaigns and branding tactics require participation. Arcade Fire gained a lot of attention last year for their clever marketing schemes using astounding HTML5-built projects. “The Wilderness Downtown” is an interactive film with a unique ability to connect the viewer emotionally. It's as if you are entering a magical world filled of your past; the wild part is that it is actually personalized. HTML5 allows you to experience your childhood neighborhood by using geo-location. It creates animations of your streets, as if drawing them from your own memories. The wow factor of the technology in itself is enough to intrigue a wide range of users. It does this by weaving personality and interaction to spark a genuine and lasting impression that is possible with HTML5; a huge step in communication.

All fun aside, you can’t exactly talk about the spread of HTML5 without mentioning the bitter battle between Adobe Flash and Steve Jobs. We don’t really know if Jobs is evil or genius, or both, but his choice to banish Flash usability from all Apple devices is valid no matter the intention. The continuous birth of new platforms require an all encompassing language, not an expendable third-party barrier like Flash. If you want to stay in the game, start de-Flashing (H1)NOW!(/H1).

Learn, explore, play

Rill Rill Gains Real Momentum

Portland, OR - On July 28, Rill Rill jewelry will be featured at the weekly TGI Friday event hosted by YO VINTAGE!. Rill Rill is an electrifying jewelry line launched on Etsy March 3, 2011. Within four months of its start up it has already created a buzz in Portland and the virtual community. There have been over 67 orders, 82 "likes" on Facebook and several high-profile fashion blog mentions. Rill Rill's unique pieces have been picked up by two local boutiques, Mag-Big and The Ruby Box.

The TGI Friday event will feature special, one-of-a-kind, store-only Rill Rill creations, in addition to nail art, tarot card readings, and other surprises. The event will be one of Rill Rill's first major events and the excitement is thriving! Its next event is scheduled for Thursday, August 18 at Wieden & Kennedy.

Rill Rill has a refreshing design that captivates the balance between delicate and edgy. Currently the "leg chain" and "headpiece" is its best seller. The "slave bracelet", "arm band" and "barefoot sandal" are among the different styles.



Last Friday, Rill Rill made a large contribution of 15 hand-crafted pieces to the Alley 33 fashion show swag bags, gifted to fashion industry enthusiasts, press and designers. The Portland Mercury spotted Rill Rill designer, Katie Freedle wearing an original leg chain piece at the event, "Alley 33 Street Style".

Rill Rill has shot with various up-and-coming photographers and models; expect to see more photos and new designs mid August.

                  ###

photos by Mikola Accuardi

NEW WEBSITE LAUNCH

Check it out HERE