Gals 'n Black

Open publication - Free publishing - More steamer

This shoot taught me how difficult it is to light a group without a soft box and only 2 lights. I enjoyed the challenge.

EDITING IS EVERYTHING

The choppy way fashion filmmaker, Ruth Hogben, splices the frames juxtaposed with the slow feminine movements makes for a uniquely interesting piece.

"Einstein's Desk Was Famously Messy..."

Desk - Music and Sound Design from Aaron Trinder Film:Motion:Music on Vimeo.

An earlier post examines the way your desktop reflects your personality, this video explores the same idea by examining the real-life desks of creative people. Your personal workspace is an intimate sanction of creative flow. Everyone's juices work in different ways which is reflected by what they choose to surround themselves with. Einstein's desk was a messy clutter of sporadic ideas, designer, Massimo Vignelli's is "strong", simple and clean.

Photographs of friend's desks to come!

H&M Takes Over Saks Portland

High-end retailer, Saks Fifth Avenue, had some killer sales but I am thrilled that it has retired to the mercy of H&M's great deals, fresh trends and inspiring atmosphere. People are camping outside the store as we speak , waiting in anticipation for the grand opening...kinda weird.

This promotional video for designer, Lanvin's debut at H&M is playful, sleek, feminine and raw just like his clothing and H&M's collective vibe. A brilliant collaboration.

Experimentation

Since I snap like a mad man when I get excited, I put this together. Kinda neat.

No More Orgasmic Screams

Open publication - Free publishing - More throw cloth

With one stop at the farmers market, two at Hiron's and one at that creepy craft store on Franklin Blvd., this was one messsssssssy shoot. We completely ruined the crisp white paper roll but totally worth it!

Sneak Peek: Weekend Photo Shoot

...more to come

This Is Not A Suit

This sleek campaign for A. Sauvage is simplistic, smart and mysterious. It is nearly impossible to find any info about it; it is simply thrown on the designers website to intrigue its audience to dig for more.

THE ART OF DE — A FILM BY A. SAUVAGE from A. SAUVAGE on Vimeo.

However, it is obvious to me that A. Sauvage took inspiration for this video from Jørgen Leth's short film The Perfect Human. For this reason I love it even more because, to me, it references something I already know and adore, but adds a refreshing spin.



Take note of the distinct similarities.

why people don't.....

After the last post, I was curious to find out more about why more people don't attempt to fix their own things before resorting to buying a new one.

When I began to start a google search, these are the first topics to show up.

Very interesting...

DIY A.K.A. DBL (don't be lazy)

The push for a stronger DIY, do-it-yourself, community is not new news, but it is important to keep the momentum going. The Story of Stuff will hopefully make you think twice about throwing away anything that could easily be saved with a little research.



A buy-it, break-it, buy-a-new-one mentality is unfortunately common amongst capitalist societies. We have been tricked into thinking only professionals can fix our broken products. things are designed to break, forcing us to buy a new one of seek help, and spending too much money, to get it fixed.

What many don't know, or don't bother to research because it is easier to just buy another, is that many things can be fixed on your own. I have had my video ipod for about 7.43 years. It has treated me so well, except recently the headphone jack had gone haywire. The prongs of the inside of the jack were so worn that it was only outputting sound to one headphone. I refused to dig an early grave for my elderly pod, which was holding on for dear life. It has 6,783 of my favorite songs and goes with me everywhere, why should I just buy a new one? First, I took it to the digital duck on campus. The tech guy told me there was no hope for it, I could find an Apple store and pay about $200 to replace the jack. F that, that's how much I paid for it 7.43 years ago, including the "Katie Freedle" engraved back, yea it was cool back then I swear.

SO! I went on Ebay, bought the replacement jack for 3.40 dollars, got it shipped in 3 days and started the risky operation.

If I were to mess up, just a little bit, the old fogie would have been kaput forever but the YouTube tutorial videos gave the the hope I needed to succeed.

After stabbing myself with the green tool and bleeding a bit, I finally pried open the pod, which exposed all the goodies.


It's really not as intimidating as it looks. It took me about 30 minutes to slowly and meticulously replace the jack but in the end I felt completely accomplished and had brought my pod back to life!

Welcome back, it's nice to hear you again.

I didn't need an Apple technician and $200 dollars to fix my ipod, all I needed was the internet.

Thank you Ebay and YouTube for helping me out!


Check these guys, and these guys, they are professional technology HACKERS.

lou reed interview

Oh Lou Reed...No better way to handle difficult personal questions.

"Who writes these things about you if they are not true?"

"Journalists."

"Is this perhaps why you don't like journalists?"

"No, I love journalists."

Always save "personality" to your desktop

Showing you my desktop is like lifting up my skirt, it's very personal but here it is:



How it correlates with who I am:

I'm very visually organized. Folders bug me because I need to see everything that's in them at once otherwise they don't exist. Whatever I am currently working on needs to be right in my face or I will forget about it and will get lost in the 298,045,234 inspirational image downloads I have. I bet most people would cringe at how messy it is but I get scared when things are too clean. I fiend pleasing aesthetic so I chose a favorite piece of art as my background and a color coordinated dock. The more technologically heavy programs and projects show I have computer skills.

I've noticed that more of my work-related stuff is on the right side, the images on the left. It might have something to do with how the brain processes information. I know that words seen in your right visual field is more easily processed by the left hemisphere. Left-brained people are right handed, like me, so it would make sense for me to naturally put files with titles on the right and the images on the left.

Never though you could learn so much about someone from a desktop huh? It may seem odd but because desktops are such personal spaces, it makes sense that they would make for an interesting analysis.

Out of curiosity, I asked a slew of friends to take screen shots of their desktop:






You should get an instant sense of personality just by taking a quick peak into their virtual world.


Things to note while viewing:

Media usage is there a DVD in or music/video downloads? It can show type of media usage.

Positioning of files what side are they on, are they in clusters? How do they organize? Rows, or grid lock could suggest a need for control.

Size and number of icons could big icons suggest a big ego... or an aid for the easily distracted?

Background image is it still on default? how personalized is it?

Titles of files & folders how descriptive are they?

Technological level what type of programs are on their doc?

This is of course up to interpretation but here are my hunches:

The more private keep files in folders, possibly in hopes of keeping their personal life under wraps and out of display.

Keeping the background image set on default could mean there is more of a detachment between the computer world and personal life, not a bad thing...at all.

The less organized and more laid back have less folders and more clutter because order is not necessarily a priority to them.

Columns and rows of neat folders could be related to a need for control and order.

Photos of themselves/others may suggest heavier social media usage, popularity and confidence.

Use of strictly descriptive and to-the-point titles, as opposed to irrelevant silly ones, may suggest seriousness and lack of humor.

What does your desktop say about you?


If you would like to help further my research, send a screen shot of your desktop to kfreedle@uoregon.edu.

Time line of my childhood awakening

the first time i was called weird i cried.
the second time i was called weird i didn't cry.
the third time i was called weird i was giving my sister scraggly Audry Hepburn bangs in the basement, she had a special party to go to.
the fourth time i was called weird i was wearing boy's light-up shoes and a Space Jam tall tee.
the fifth time i was called weird i was pooping in a bush at a yard sale and asked for toilet paper.
the sixth time i was called weird i was taking shots of soy sauce at lunch.
the seventh time i was called weird i was in the bathroom coloring my hair with magic markers.
the eight time i was called weird i was directing a film called "The Revenge of the Furby", i was the star.
the ninth time i was called weird i was talking to power ranger action figures that sat in my trees.
the tenth time i was called weird i was refusing to filter anything i said.
the eleventh time i was called weird i was in the principles office, 3 times a week.
the twelfth time i was called weird i was forging a referral, put it in a Christmas envelope and signed it, in my best (worst) handwriting, "mrs. freedle".
the thirteenth time i was called weird i was playing to much Nintendo and was way too good at it, for a girl.
the fourteenth time i was called weird i was making Barbie and Ken fly across the room into the link-n-log fort, naked.
the fifteenth time i was called weird i was showing my mother how to install computer software, i was 11.
the sixteenth time i was called weird i was finally kinda pretty and smart, at the same time.
the seventeenth time i was called weird i was practicing math problems, for fun.
the eighteenth time i was called weird i was caught writing homage to spellcheck, my mother and i are dyslexic as hell and can't spell worth beans.

once i reached the oh so charming age of puberty, i started feeling weird and stopped counting...

It's all true. I am different, but I would have never known unless they told me every day. Thank you normal kids, for making me so sure of myself.

unreal instalations

Some more cool things

Guess what my skiis are...toenails from a man

MARCEL THE SHELL WITH SHOES ON from Dean Fleischer-Camp on Vimeo.

Stop motions have lost their spark to me lately, but the raw simplicity of this is just so silly and wonderful it makes me happy.

Why this tickles me so good:

The quirky voice: I couldn't think of a more fitting tone for the goofy one-eyed seashell character. Brilliant.

The ironic humor: The unexpected self-deprecating shell interacts with issues that you can quickly relate to, in a new way.

The resurrection of mundane objects: The dog is a sad ball of lint tied to a piece of hair, dragged by a shell with shoes.

Zig outta here, Zaggers only

Different is good. Good and different is a process, aka a trend. It is the trend setters, the innovates, the risk takers and the fearlessly bold who are able to successfully execute their crazy ideas and create powerful brands and industry-changing products.

They do this by thinking like artists. Acknowledgment of the "white space", what's not there, is important to discovering what people will want. This includes having the guts to be radically different from what is already out there and FAST.

An example of different thinking, combined with some serious ZAG:



Silly Bandz sells a slew of cheaply made bracelets that form shapes when you take them off. I began to notice the trend of Silly Bandz explode this summer. First, I saw tons of little kids wearing them, now everyone and their rebellious teenager has 230948 on one wrist. Cool that they were made to target children and have already expanded to such a varied demographic.



Vibram Five Fingers sells shoes with a separate section for each toe to provide a unique freedom for the feet. This was bold. They are hideous but so brilliant. Five Fingers was not afraid of hitting an anti-fashion, pro-comfort niche market and has become increasingly popular amongst the athletically playful.

Marty Neumeier, author of ZAG, describes a brand as "a person's gut feeling about a product, service or company."

Because my perception of these two brands clash with how I personally identify, I have chosen to avoid becoming apart of them. A brand will never appeal to everyone, and should never try to. Even though I am unwilling to sacrifice style for freakishly comfy frog feet or maturity for silly fun, I respect Five Fingers and Silly Bandz as brands because they have established value in their ability to be smart and bold.

Neumeier would agree that both the brands have a focused purpose, which are different and powered by a trend.


Start Zagging

I die for international design

IdN's trick to taming the madness of such vividly complex design is to use different grids for each individual article, as opposed to one for the overall. Not easy.

IdN/ more

ignoring this book will hurt you...

Phrases that this book will kill with its fresh twist on business/marketing:

We need to meet every Wed for 3o minutes to get anything done...

HAH! Meetings, unless under 7 minutes and to-the-point, are the biggest waste of time and usually counterproductive. Approach people on their own time; email is best. When working in teams, don't make weekly meetings a must. Forcing people to meet unnecessarily creates boredom and frustration for everyone.

But my Moleskin loves me...

Don't write it down. If it is that important, you will hear it over and over again. Take this advice when deciphering what people want, love, hate, you will begin to notice important trends. Try it, but don't be stupid; still jot down that cool song you heard in the cafe.

I've been pulling all-nighters this entire week to get this project done...

You know those guys who are always bragging about staying up all night "working" on projects? They are the ones who never get anything done but for some reason expect praise for their lack of sleep. Get a life! The kids who love life are working hard during the day so they can hit up the 6 o'clock happy hours and get the most done. When you have passions outside of your work, your performance sparkles.


*REWORK at work: This post is a representation of what I remember most from reading this book 2.6 weeks ago, didn't write anything down...

"It's a Powell's Books Cult Thing"

Lately, identical photos of people standing in front of Powell's Books, downtown Portland, have been appearing all over Facebook, envelopes for holiday cards, and families’ inboxes overseas. It's like a group of book-obsessed hooligans have conspired to meet outside of Powell's, pose in the exact same place, and hi-jack the marquee lettering.

Well, there is a simpler explanation for the epidemic. The masterminds at ID Branding have teamed up with Portland landmark, Powell's City of Books, to create a unique interactive promotional experience for book-lovers all over the world.

The green screen, photo-booth extravaganza, found at Powell's until September 26th, serves as a flawless online promotional gig that tempts the savants, excites the narcissists and leaves the sentimental in awe. Because Powell's is such a notorious place, it reserves the right to have a little fun with its fans in a mutually beneficial way. Customers are given the opportunity to get a digital photo of them superimposed in front of the store with their name on the marquee, FREE! People visit Portland from millions of miles away with stepping foot in Powell's Bookstore at the top of their tourism hit list and they want proof they made it there. Aside from the occasional token shy kid, who is often dragged into the booth anyway by his determined mother, local Portlanders are equally enthused by the promotion.

Many ask, “What is the catch?”

You sign up for the Powell's.com newsletter, you get 20% off the online store. Don't care about the newsletter? That's cool, either way the beloved photo will be in your inbox and Powell's will soak up the publicity by posing behind your smiling face.

As if providing a free-of-charge photography session wasn't enough, the overall feel of the campaign itself, including the copy of the forms, instantaneousness and personalization it offers achieves a genuine for-the-consumer feel. By strategically paying attention to what people actually want, it is able to excite them in the smallest of ways.

The older demographic will almost indefinably ask "how long until we receive the photo?" when I tell them it is as soon as I click ‘send’, they freak out. The instantaneousness of the photo completely baffles the generation who continue to favor the cord-tangled home phones.

The form reads: "NO, I cannot bear a long-distance relationship. Please do not subscribe me to your newsletter or send me a 20% off coupon." This one sparks a hefty chuckle in about 1 in 5 victims. It’s difficult to turn down a useful discount in the first place but the wit makes it irresistible.

The pure genius of this campaign lies in its ability to provoke consumers to actively identify with the store. Once Facebook users began to choose to include the Powell's logo in their profile photo, over the 123,239 kissy-face-mirror shots they took Monday night, I figure it is safe to say that the campaign has exceeded its original goal. Customers increasingly begin to claim their reason for visiting Powell's is solely to snap a photo, like the one they had seen on FB, for their next profile photo.

The campaign has created its own clientele all together. An overwhelmingly joyful woman saw the booth for the first time and immediately planed to return on the 23rd to take a photo for this year’s holiday card. She returned smitten in a Santa hat eager to share her love for Powell’s. I foresee a resurrection of the booth, ‘holiday style’.

Flat Stanley, marriage proposals, traditional dancers and seeing-eye dogs have made their debut at the booth as well.

Go ID Branding, keep on rockin' it Powell's!

HELLO-inspiration calling

The Peppermint Lounge - African Orange from Romke Hoogwaerts on Vimeo.

Andreya Triana 'A Town Called Obsolete' (Official Video) from Ninja Tune on Vimeo.